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10 Tips for Writing Articles on TheWeb


How to create compelling content for the Web

Web writing is not just about putting a pamphlet online. Web writing goes beyond a list of bulletpoints about a topic. These tips can help you create Web content that is engaging for your readers, and enjoyable to write.

Print and not just copy

A common mistake that website owners make is to copy and paste brochure marketing materials onto their website. Writing for the Web should be different to writing for print. Web writing is very different from printing. For a kickstart, you might use material from outside the world. However, in such cases, you need to be proficient at paraphrasing as well as avoiding plagiarism.

Write for USA Today, not New York Times

It doesn’t reflect on how smart your readers might be – it’s simply a fact that everyone can see any page you post on the Web. Writing to a lower-level audience will keep them interested, as they are easier to comprehend.

Use an inverted pyramid structure to create articles

Think of your content like a pyramid. Start with the most extensive coverage. Next, you can move on to more specific information on your page. This is beneficial to your readers as they can quickly stop reading and jump to other pages if you don’t have enough information. The more valuable you are to your readers, the more they will want to read your content.

Don’t fluff. Write the content.

Refrain from using “marketing-speak”. If your pages feel stale, it will be harder for your readers not to take the desired action. So that your readers feel compelled to read every page, you must give value to them.

Keep your pages concise and to-the-point

Writing a novel on the Internet is not an ideal location, especially if it’s a long page. For most Web readers, even one chapter is too much. Keep your content under 10,000 characters per page. Write each section as a separate page if you have to write an article that is longer than 10,000 characters.

You should be focusing on your readers and not the search engines

SEO is crucial to attract readers. Your writing must be focused on search engines. You will lose your readers quickly. Write for keywords phrases. You need to use it enough that the topic is easily identified, but not too much that your readers aren’t aware. You shouldn’t repeat the same phrase more than once in a sentence. A paragraph should not contain the same phrase more than once.

Use lists and concise paragraphs

Keep your content concise. Keep it short. Your readers are more likely to read it.

Ask your readers to give feedback

Your writing should reflect the interactive nature of Web 2.0. You can ask for feedback and provide links or forms to let others know that you understand that you are writing for the Web. If you include the feedback in your article, the page will stay dynamic and current. Your readers will be grateful.

Expand your text with images

Images can be tempting for pages to be dotted with. However, images scattered across pages can cause confusion and distraction for your readers if you are not a photographer or artist. You should use pictures to enrich the text and not just decorate it.

These rules are not to be interpreted blindly

You can break any of these rules. Learn about your audience to understand why you’re breaking the rules. Enjoy writing online and your audience will also enjoy it.

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